AIX Armani Exchange is accessible Armani, inspired by street-chic culture, fashionable dance music and everything that signifies freedom and personal style. Armani Exchange is the youngful label created by Italian designer and entrepreneur Giorgio Armani. With Armani Exchange, Mr Armani interprets his sensual and unique style to create a casual, yet sophisticated collection for the young, urban and sexy. The AIX generations range in age from 18 to 35, but captures the spirit for all those who appreciate youthful style. Inspired by city living, the AIX generation constantly seek the latest in nightlife, music and DJ dance culuture. AIX Armani Exchange was launched in 1991 in the U.S, aimed at a new generation of fast fashion consumers through n accessible collection offering urban, individual style.