Time to learn a little bit more about the Chinese clothing label founded in 1997 that has grown to become one of China’s most valuable, contemporary and sought-after brands.
The first Chinese clothing label with a brand value exceeding RMB10 billion, HLA started as an international one-stop menswear brand before the group’s brand extensions to include womenswear, lifestyle furnishing and children’s wear.
HLA houses both men’s and womenswear with premium items exclusive to the Suria KLCC store alone. HLA also frequently collaborates with pop culture stalwarts and in the past has partnered with the likes of the legendary Bruce Lee as well as Blizzard Entertainment, the creators of Warcraft, Diablo and Starcraft. The brand is also mindful of the diversity of its customers and so sizes from XS to XXXL are available in-store. HLA is also ageless and timeless, catering to shoppers aged 20 up to 60!
HLA regards its Suria KLCC store as an important concept store in Malaysia with a brand new ID and concept found exclusively here and nowhere else that is at once contemporary, vibrant and welcoming. Fans of the brand will also find some rare premium items reserved just for the Suria KLCC store.