In celebration of the 2025 Lunar New Year and the Year of the Snake, COS introduces a vibrant campaign infused with the spirit of renewal, fresh beginnings, and boundless opportunity. This limited-edition collection, crafted to symbolise new energy and good fortune, offers an array of exclusive bags, bag charms, and seasonal ready-to-wear pieces in a fresh and elegant colour palette.

At the heart of the collection lies a striking series of four repurposed leather bag charms. These unique charms seamlessly blend contemporary design with the artistry of traditional knots, each one carrying a meaningful symbol of hope and possibility for the year ahead. Handmade with subtle variations, no two charms are exactly alike, celebrating the beauty of individuality. Complementing these charms are luxurious mini bags, crafted in fine leather and suede, designed to be mixed and matched to suit personal tastes and cherished sentiments.

Each charm carries its own special significance:

• The Cross Knot – A symbol of prosperity and fresh starts, it is paired with Yellow Jade, believed to ensure longevity and abundant fortune.
• The Peace Knot – Representing harmony and balance, this charm is adorned with Clear Quartz, known to amplify positive energy and promote healing.
• The Ice Blossom Knot – Thought to transform dreams into reality, it features Jade, a stone long associated with wealth, success, and love.
• The Double Ear Knot – A symbol of unity and connection, accompanied by Rose Quartz, representing all forms of unconditional love.

To further honour the theme of renewal, COS presents a capsule collection of ready-to-wear pieces that echo the lively hues and natural vibrancy of spring. Soft knitwear, sharp tailoring, and thoughtfully designed accessories embody the harmonious dance of elements found in nature as new life blossoms.

As part of the Lunar New Year celebrations, COS collaborates with Chinese artist Amber Chen, showcasing selections from her evocative series, The Unwrapped-Wrapper. Chen’s intricate hand-woven jacquards draw from traditional Chinese craftsmanship, weaving stories of family and heritage. The collection features golden ivory tones set against abstract red and delicate blossom motifs, encapsulating the essence of hope and prosperity for the year ahead.

The COS Lunar New Year capsule is available for a limited time at COS on Level Ground and Level 1. Celebrate the arrival of the Year of the Snake with pieces that reflect timeless craftsmanship and the joy of new beginnings.