This is the season of festivities, both within and outside of nature. We find ourselves at summer parties, dancing the night away under a twilight sky, while the flora around us join the celebrations as a quest of honor.
For Summer 2025, Finnish design house Marimekko presents a Parade of Flowers – A joyful celebration of abstract floral patterns in full bloom. At Marimekko, floral patterns symbolize unrestrained joy and timeless beauty. While flowers in nature are fleeting, blessing us with their presence for a mere moment, the idea of a flower is eternal. Marimekko celebrates this theme in its Spring/Summer 2025 collection through a visual exploration of nature’s florals bursting into full high summer bloom.
Marimekko invites everyone to join their parade of flowers, color, and light，from Marimekko Day fashion shows to surprising happenings all over the world, making us remember what being in bloom looks and feels like.
The hero of the season is Marimini, an archival A-line minidress that first captured attention in the 1960s when Jackie Kennedy wore the silhouette on the cover of Sports Illustrated. According to sources of the time, Kennedy bought at least seven Marimekko dresses, which brought wide recognition for the bold and joyful designs. Marimekko Marimini embodies the brand’s optimistic lifestyle philosophy¾it is a dress to lounge in, run in, bike in, and to dance in.
“Marimekko Marimini is the latest addition to their archetype silhouettes that have been designed so the customers can rediscover their perfect fit in Marimekko collections year after year in new and imaginative color and print combinations. It is a modern take on Marimekko’s timeless A-line minidresses from the 1960s, and it offers a new and playful take on using the dress as a canvas for our art of printmaking,” says Rebekka Bay, Creative Director, Marimekko.
In the Spring/Summer 2025 collection, Marimekko Marimini dresses feature both classic and contemporary floral prints—a motif that Marimekko is highlighting in its collections throughout the year. The print designs include Perenna by Fujiwo Ishimoto, Suvikimppu by Lotta Maija, and the classic Unikko by Maija Isola. Some of the Marimekko Marimini dresses are sewn using the whole width of the fabric, making each such dress a unique work of art while also minimizing waste.
“Marimekko Marimini is truly the hero of summer 2025, and beyond. It is the perfect silhouette that works on different body shapes, and it is easy to style with layering while also working as a showstopper by itself. I am very excited to see how our customers will style these dresses and make it their own,” Bay adds.
Marimekko Marimini dresses are available in different styles in Marimekko on Level 1 with new styles dropping each month.
