A year ago, we at Marimekko embarked on a new challenge: creating a new product category that would serve as the latest canvas for our art of printmaking. This expansion marked uncharted territory for us, as denim’s unique texture and finish stood apart from the other materials in our collections. Yet, from the start, it felt like a perfect fit—a versatile wardrobe hero, equally at home with bold prints, cozy knits or a polished pair of heels.