Honouring the extraordinary legacy of Ayrton Senna, TAG Heuer unveils two new Formula 1 Chronograph x Senna timepieces — a powerful tribute to speed, precision and fearless excellence.

Launched during the São Paulo Grand Prix, these special editions continue TAG Heuer’s longest-running ambassador partnership, blending cutting-edge watchmaking with motorsport heritage. Each design reflects a distinct facet of Senna’s spirit — one bold and technical, the other timeless and refined — united under the brand’s 2025 “Designed to Win” campaign.

From Brazilian-inspired details to Senna’s iconic “S” signature, every element is crafted to honour a legend who raced — and lived — to win.

Discover the TAG Heuer Formula 1 x Senna collection at TAG Heuer on Level 1.