As the crescent moon nears, marking the arrival of Ramadan and Aidilfitri, local jewellery icon HABIB is once again weaving the threads of family and heritage together. This year’s annual Rantaian Kasih di Aidilfitri campaign running from now to 19 March 2026—takes a profound look at one of Malaysia’s most intricate art forms: the Songket.
The Art of the Bond: Why Songket?
Songket is more than just a textile; it is a labor of patience, precision, and refinement. HABIB has chosen this “Queen of Fabrics” as the centerpiece of their 2026 campaign to symbolize the enduring bonds of family. Just as individual threads are meticulously woven to create a masterpiece, our relationships are woven through time to create a “Rantaian Kasih” (Chain of Love).
HABIB’s designers have delved deep into the archives of Malay craftsmanship, reinterpreting iconic songket motifs into wearable art. Whether you are looking for a statement piece for the first day of Raya or a subtle nod to tradition, the new collection offers:
- Iconic Motifs: Designs inspired by the Pucuk Rebung, Bunga Telepuk, and Bunga Berbaling.
- Family Sets: Matching mother-and-daughter jewellery to celebrate the maternal bond.
- The Gentleman’s Corner: A dedicated men’s collection featuring diamond and gemstone-encrusted rings and Baju Melayu buttons set in silver palladium.
Investment Meets Art: The 999.9 Gold Series
For those looking to combine festive gifting with smart saving, HABIB has introduced a specialized 999.9 Gold Collection. These pieces act as both a celebratory token and a long-term investment.
The Rantaian Kasih campaign isn’t just about the glitter of gold; it’s about the “patience and precision” that Dato’ Sri Meer notes is shared between songket weaving and jewellery making. It is an invitation to celebrate Aidilfitri with a deeper appreciation for where we come from.
Celebrate this Raya by wearing a story. After all, heritage only stays relevant when it is worn, loved, and passed down. Shop HABIB now at Level Concourse.
