Since 1948, the serpent has been more than a motif for Bvlgari—it is a symbol of eternal reinvention and the Maison’s unparalleled artistry. This season, the legend enters a new chapter with the debut of six contemporary creations within the Serpenti Viper collection.

Characterized by a minimalist vision and fluid geometry, this latest evolution captures the magnetic allure of the serpent, reimagined for the modern era.

The Icon Reimagined
The Serpenti Viper collection distills the animal’s ancient power into an abstract, architectural form. Each piece features meticulously assembled modular scales that create a hypnotic rhythm, designed to coil around the body like a luminous second skin.

A Glow in Yellow Gold
Deeply intertwined with Bvlgari’s heritage, the yellow gold offerings radiate a warm, contemporary appeal.

• The Sinuous Collier: A statement piece that translates the supple motion of the serpent into a language of irresistible geometry.
• The Miniaturized Pendant: A refined necklace featuring a delicate serpent entwined around the chain.
• The Drop Earrings: Shimmering with diamond-pavé extremities, these pieces echo the rhythmic movement of the icon with every turn.

Radiance in White Gold
For a cooler, more ethereal expression, the white gold creations offer a masterclass in light.

• The Sculpted Hoops: A versatile interpretation of the signature motif, where dazzling pavé details trace the contours of the serpent’s body.
• Hypnotic Light: Long drop earrings designed to capture and reflect every movement, turning power into a shimmer of elegance.

A Campaign of Rebirth
The spirit of transformation is brought to life by Bvlgari Global Ambassadors Anne Hathaway and Priyanka Chopra Jonas. Captured by photographer Chris Colls, the campaign is a living metaphor for rebirth.

Amidst prismatic reflections, Anne Hathaway embodies the sleek allure of the Serpenti Viper, while Priyanka Chopra Jonas celebrates the iconic Tubogas silhouette. Together, they invite us to embrace the infinite shifts of life and the beauty of constant metamorphosis.

Experience the Evolution
Whether worn as a singular statement or layered in powerful combinations, Serpenti Viper remains an ever-contemporary icon—bold, timeless, and perpetually evolving.

Discover the new Serpenti Viper creations at the Bvlgari Boutique on Level Ground.