Experience the beauty of timeless craftsmanship with Ferragamo’s Vara Bow collection — an enduring symbol of feminine elegance and Italian design. Originally created by Fiamma Ferragamo in 1978, the Vara shoe and its signature grosgrain ribbon bow have become one of the most recognisable emblems of Ferragamo women’s shoes and accessories worldwide.
Designed for the modern, independent woman, the Ferragamo Vara was first introduced in 1978 by Fiamma Ferragamo, daughter of the legendary Salvatore Ferragamo. Combining classic style with everyday comfort, the Vara featured a rounded toe, low block heel, and the now-iconic bow with a gold logo plaque — details that perfectly balance sophistication and wearability.
By a happy accident, the original grosgrain ribbon used in the prototype remained part of the final design, transforming the Vara into a true fashion icon. Today, this symbol of elegance extends beyond shoes, appearing on Ferragamo handbags, belts, jewellery, and small leather goods, continuing to define Italian luxury craftsmanship.
The New Vara Bow Campaign
Ferragamo’s latest Vara Bow campaign celebrates individuality, authenticity, and the spirit of modern femininity. The campaign features a cast of inspiring women — Bianca Balti, Paloma Elsesser, Hyeri Lee, and Fiamma Paternò Castello di San Giuliano, the fourth generation of the Ferragamo family. Each woman embodies the timeless values of Ferragamo: elegance, creativity, and empowerment.
Captured in intimate portraits, the campaign showcases the versatility of the Vara collection — from the classic pump and Mary Jane to the 55mm slingback and 95mm sandal. Each piece reflects Ferragamo’s signature craftsmanship, luxurious materials, and attention to detail.
Discover the Ferragamo Vara Collection Today
Rediscover the elegance of the Vara Bow collection — a celebration of tradition, innovation, and timeless design. Explore a selection of Ferragamo Vara shoes, handbags, and accessories that bring together beauty, comfort, and unmistakable Italian craftsmanship.
Visit Ferragamo at Level Ground today and experience the refined world of the Vara Bow
