KENZO proudly introduces its inaugural collaboration with the renowned Japanese brand ASICS, curated by Artistic Director Nigo. Set to debut in early January 2024, this collaboration brings forth three gender-neutral KENZO x ASICS styles, seamlessly blending KENZO’s vibrant heritage with ASICS’ technical prowess.
Originally introduced in 2013, the ASICS GEL-KAYANO 20 stands as a cushioned running sneaker designed for enduring comfort and stability during long-distance runs. KENZO’s reintroduction of this breathable and resilient shoe reinforces the brand’s authority in the dynamic sneaker market.
The shoe boasts a two-layer midsole and outsole system, integrating EVA, TPU, GEL technology, and rubber to ensure optimal foot dampening, whether navigating the running track or strolling city streets. Design elements include a functional cage inspired by KENZO’s iconic tiger graphics on two styles, featuring faux-fur applications across the upper surface. One variation showcases a vibrant blend of blue, lime green, and orange, while another pays homage to the original GEL-Kayano shoe with a sophisticated silver, gold, and white colorway. The third style bursts with fresh and vivid colours like blue, green, pink, yellow, and orange, contrasted by a sporty white base. In all renditions, the ASICS label is elegantly placed on the right tongue, while the KENZO logo graces the left one. The collaborative effort is beautifully encapsulated with co-branded special packaging, enhancing the overall visual appeal.
The highly anticipated KENZO x ASICS sneaker collection is now available at KENZO, located on Level 1, marking a significant milestone in the fusion of fashion and athletic innovation.