Longchamp gallops into the Year of the Horse with a vibrant celebration of its founding emblem—an enduring symbol of freedom, energy, and optimism. At the heart of this festive moment is an exclusive capsule collection, unveiled in auspicious shades of red to mark the Lunar New Year. From carmine to deep burgundy, the rich palette reflects vitality, protection, and renewal, echoing the spirit of the season in true Longchamp style.
A Symbol Reimagined
For this special occasion, the iconic Longchamp horse is revisited in a radiant gold tone, set against traditional red backdrops inspired by Lunar New Year symbolism. A timeless emblem since the Maison’s beginnings, the horse continues to define Longchamp’s heritage—now reinterpreted with a modern, celebratory flair.
Riding the Spring Breeze
Pop, poetic, and joyfully nostalgic, Longchamp’s Lunar New Year campaign, Riding the Spring Breeze, brings the collection to life through a playful visual universe. Fronted by top model Cici Xiang and captured by renowned photographer Leslie Zhang, the campaign unfolds across dreamlike films and visuals scored by François Villevieille.
Reinvented horses roam beneath brilliant blue skies and vivid green grass, offering a tongue-in-cheek nod to the arrival of spring. The light-hearted storytelling invites viewers on a whimsical journey back to childhood—an expression of renewal, hope, and optimism that lies at the core of Longchamp’s philosophy.
Le Roseau, Renewed
The celebration continues with the reinvention of Longchamp’s iconic Le Roseau bag. Crafted in smooth calfskin, the design returns in two new formats, refreshed with refined details. Its signature gold-toned bamboo clasp is paired with a delicate bow accent on the front—adding a feminine, contemporary finish to a beloved classic.
The capsule collection is completed with thoughtfully designed small leather goods, including an envelope-style pouch and card holder inspired by traditional red envelopes exchanged during Chinese New Year. A silk ribbon adorned with equestrian motifs and a playful, horse-shaped fluffy key ring—designed as a lucky charm—add the final festive touches.
Available from 30 December, the limited-edition collection and its exclusive packaging can be discovered at Longchamp, Level Ground, Suria KLCC.
