At Longchamp, Summer 2025 is about a rural idyll. When city-dwellers head for the country, one thing they always take is their Le Roseau bag. Indeed, the XL tote is an ideal companion on the road, since there’s no need to switch bags between everyday city life and rural holiday home. Minimalists will prefer the new cross-body format, which allows them to travel ultra-light.

When Le Roseau goes back to nature, it takes on new colors and prints to mirror every mood  and suit every escapade. In timeless gingham, it is perfect for picking produce from the vegetable garden. In denim embroidered with white flowers, it looks fresh as a bouquet from a market stall. In its new iteration in smooth, supple leather, Le Roseau appears in seasonal shades of ginger, bark and root, while its bamboo toggle is also available in a new, pale gold tone – a subtle touch evoking the color of ripe corn, which makes summer last all year round.

Each new model reveals a facet of its personality – Parisian, elegant, feminine, dynamic. Season after season, Le Roseau becomes a loyal confidant, whose jewel-like bamboo clasp, as identifiable as any signature, keeps every secret.

Le Roseau remains the choice of international stars and style-leaders. American actress Zoe Saldaña, English singer Suki Waterhouse, as well as Longchamp’s Korean and Chinese ambassadresses Kim Se-jeong and Li Yitong have all adopted it, confirming its iconic status.

More than a bag, Le Roseau is a symbol of freedom, reinventing itself year after year to accompany and complement the Longchamp woman. Go green this Summer with Longchamp on Level Ground.